A few flames!
01 Broke
An idea to increase volume across the brandy category and increase market share against whisky - leaders in brown spirits.
Take an existing product of Brandy and Coke and make it more compelling, engaging and surprising. You Mix Brandy and Coke and you get BROKE. Based on the name, it's aimed strictly at the student market at a compelling price point. The marketing and advertising works seamlessly with the name. Every piece of creative media is created unashamedly on a shoestring. Students design the labels with AI which becomes engaging content. Events are simple but impactful. Social Media is bias towards Instagram and Tik Tok.
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🔥🔥 The Flame
Controlled, clear, and ready to spread.
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$2,500 / R48,000
✅ Strategic concept
✅ Brand messaging + tone
✅ Activation roadmap
✅ One revision
Perfect for: Growing brands or mid-sized campaigns
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02 SAB 'Boss Project'
The SAB "Boss" Project (Barman of Significant Standard) was a large scale creative initiative based off a simple problem. "Why does it feel like SAB is shortchanging their customers and why does the draught drinking experience vary so much from Bar to Bar?" The Big idea was based from in-depth field research, insights and customer feedback. A quality Draught Experience needed to be created! 1. If barmen pour correctly, they don't waste customer's margin. 2. A stronger relationship is built with SAB and customer. 3. The man on the street gets a quality draught experience. Everyone wins. This idea started with a R20k business strategy and was built to a R10 million revenue project over 5 years.
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Required a full time design team
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Ongoing Trade research
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Ongoing education programmes
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Multi-media channels
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Physical production team
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Ongoing support team.​​
🔥🔥🔥🔥 The Wildfire is a total package: strategic leadership, big ideas, brand evolution, launch strategy, pitch prep, and more. It’s a creative consulting partnership.
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$5,000 / R95,000
✅ Everything in The Inferno
✅ Big Idea visualised and copy written
✅ Creative development strategy.
✅ Launch plan
✅ 1 month of idea support
✅ Three feedback rounds
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“It felt like a no-brainer. A Big idea that shifted everything.”— Hein Visagie, SAB | AB Inbev
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03 Bacardi Breezer TV commercial
https://www.youtube.com/watch?v=BlKZzeUHqpI
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My ideas range across all TTL channels from TV to Digital to Experiencial. The brief may not need a TV ad but a good campaign idea will lend itself to a good one being made if needed. It's just a matter of application and narrative to the same idea.
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🔥 🔥 The Spark (plus)
The Spark Plus Package is more the just The Spark as it requires more specialised attention to get a script into the required time without losing the essential ingredients or the message.
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$1600 | R30 000
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✅ One Big Idea.
✅ 30-min - 1 hour call
✅ A visualised mood board and script
✅ Two script revisions
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